STARTING POINT.

Fields of Fashion

" The starting point for Fields of Fashion is the feeling that fashion consumption, retailing and production in rural areas has been neglected in academic studies. A rash of work exists on fashion in so-called 'world cities' but the richly textured, vibrant landscapes of fashion away from the metropolis have yet to be considered through any sustained academic research. Primary work is currently focused on an exploration of consumption and retailing at rural field events (such as horse trials and county shows), examining the phenomenon of temporary 'shopping villages' at these sites. The project is based on the proposition of the 'field as mall' and aims to explore how the temporary fashion trade stand at these events forms an intriguing – and perhaps undervalued – route to market. More broadly, this research explores temporality and mobility in retailing and in so doing offers challenges both to the conventions of the traditional high street to conceptual notions of what constitutes 'the rural'."

- http://www.ntu.ac.uk/research/groups_centres/art/81396.html

This is a starting point from the Nottingham Trent website. To begin our research we have started by wanting to explore the rural in terms of 'Living'. We have began by looking at the influences within interiors, architecture, design and the ideas and feelings these buildings can evoke.